2024 is already almost half a year behind us, but the impact of that special year is still palpable at Bike Labyrinth. It was a period of growth, innovation and global connection. Now that we are entering 2025 at full speed, we are taking a moment to reflect on the most important highlights of the past year. Here I, Ella Keijzer, founder of Bike Labyrinth, would like to share our highlights and take you along in what we have achieved in 2024 and why that forms the basis for everything that is yet to come this year.
Virtual cycling in over 50 countries
We’re kicking off 2025 with an incredible milestone: Bike Labyrinth now offers routes in more than 50 countries! This achievement is thanks to the addition of six new countries in 2024. Each route provides a unique virtual experience, allowing users to explore the world from the comfort of their familiar surroundings.
Expanding into new markets
In 2024, we broadened our horizons by launching Bike Labyrinth in new countries, including Austria, Australia, and Poland. This means more and more people around the globe can now enjoy our interactive cycling routes. It’s inspiring to see how our mission to encourage movement is being embraced worldwide.
Cycling through the Rijksmuseum
One of our personal highlights this year is the addition of the Rijksmuseum route. This experience offers a unique blend of culture, history, and physical activity. For us, it’s a real milestone — how special is it to cycle past world-famous masterpieces?
Routes in the ABC Islands
In addition to our global expansion, we also brought a taste of the Dutch Caribbean to Bike Labyrinth. In 2024, we visited Aruba, Bonaire, and Curaçao, and released our first routes from the islands. And this is just the beginning — stay tuned for more sunny adventures in this beautiful region!
Awards and innovation
2024 also brought personal milestones. I had the honor of standing on stage in Singapore during the Innovation Awards. It was a true privilege to see our efforts to combine technology and movement recognized on an international level.
Launch of Bike Labyrinth Club
Another major step this year was the launch of Bike Labyrinth Club. With this app, we now make it possible to cycle the world virtually — outside of care facilities as well. It’s a fantastic way to inspire people to stay active from the comfort of their own home.
Growing impact and happy customers
Germany was an important market for us this year. We delivered many new Bike Labyrinth systems and were present at several trade fairs. On top of that, no fewer than 160 of our Dutch customers gave us an average rating of 8.6. This fantastic result motivates us to bring even more joy to people in 2025.
On to a new year full of adventure
Looking back on 2024, we are incredibly proud of everything we’ve achieved together with our partners, clients, and users. From new international routes to meaningful collaborations and inspiring events — this past year has made Bike Labyrinth stronger and more visible than ever before. The first months of 2025 are already packed with exciting plans and promising developments, and we can’t wait to get even more people moving — no matter where they are in the world.
Stay tuned — the next adventure is just around the corner!
2516 BE The Hague, NL
info@bikelabyrinth.com
+3170 737 1152