What’s it like to work as an Account Manager for Bike Labyrinth in Germany?
July 1, 2025

Tony Mestmacher is working as an Account Manager for our German Team, covering the regions of North Rhine-Westphalia and Hesse: two large areas with many care facilities and a lot of potential. In this article he writes about his experience.

Tony with Bike Labyinth deliverd at a customer

A passion for cycling

My passion for cycling has been with me for a long time, both professionally and personally. During my studies, I worked as a cycling tour guide for a travel agency, leading tours through various European countries. I’ve done bike tours through the Balkans and cycled as far as Sweden and Istanbul. When I came across Bike Labyrinth, one thought especially convinced me to apply: the idea of giving seniors in care facilities a sense of freedom and self-determination through virtual cycling, just like I experience on my own bike journeys.

Day in the life of an Account Manager

On office days, I usually start around 8 a.m. with coffee and emails, then move on to the tasks I’ve planned in advance together with Team Germany. My main time for calls is between 9:30 and 11:30 a.m. That’s usually the best window to reach people.

On the other days, I’m on the road in the region. Typically, I have 2–3 appointments per day, often tightly scheduled and grouped by area. Presentations take place in nursing homes, hospitals, or other healthcare facilities. I never quite know what to expect: sometimes it's a quiet conversation with two therapists, sometimes a room full of 20 nurses and that’s exactly what keeps the job exciting.

"Paid education"

I often use the drives between appointments to listen to podcasts. I call it “paid education.” Or I use the time to call customers, answer questions, or organize upcoming appointments.

When longer travel is needed, I schedule meetings over two days and stay overnight in a hotel. Service visits, system deliveries, and pickups after trial weeks are also part of my day-to-day work.

Sales, but with purpose

Many people have a fixed idea of what sales looks like, often with a somewhat negative tone. For me, it would be unimaginable to work in sales if I weren’t 100% convinced by the product. With Bike Labyrinth, that’s different. I know the system has an impact, not just as an activation tool, but often on a deep emotional level. That’s when sales becomes a meaningful job.

Recalling memories

I regularly get feedback from nursing or therapy teams saying that Bike Labyrinth starts conversations that were previously unthinkable. People recall their youth, old travels, or hometowns.

One experience really stuck with me: an elderly gentleman with Turkish roots rode through Istanbul using the system and gave me an impromptu history lesson about the founding of Turkey. I thought to myself: what a talkative and friendly man. Later, the therapy lead told me he usually barely speaks.

Another memorable moment was with a female resident riding through her hometown with me. I wanted to show her the games feature afterward, but she said, “No, I’ll keep going. I haven’t been there in three years, I’m enjoying this right now.”

Structure and freedom

What do I like about my job at Bike Labyrinth? The variety. I have structure, but also a lot of freedom. I work with a wide range of people. From care workers to chief physicians. No appointment is like the other. And I represent a product that’s not only well-designed, but one that truly has an effect on its users.

Oh, and when I pick the system up after a trial week, I almost always hear the same joke: “If we’d hidden it better, you wouldn’t be able to take it back now!” That’s a clear sign the system is well received and that I’m happy to return.

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Binckhorstlaan 36
2516 BE The Hague, NL

info@bikelabyrinth.com
+3170 737 1152
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Binckhorstlaan 36
2516 BE The Hague, NL

info@bikelabyrinth.com
+3170 737 1152
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